Bouzr vs Publi for marketing agencies
Publi has decades in the market as a system for traditional media agencies, with media-bonus (BV) control and CENP accreditation. Bouzr is built for digital marketing agencies: automatic client profitability, team production and lead prospecting.
Publi has been in the Brazilian market for about 30 years, serving advertising agencies that buy media on behalf of clients: invoicing, payables/receivables, cash flow, and BV (media placement bonus) control, with CENP accreditation.
It's a tool built for the financial/operational side of a traditional media agency. Bouzr solves a different profile: a digital marketing agency that needs production, profitability and prospecting without the media-buying bureaucracy.
Bouzr vs Publi, side by side
| Criteria | Publi | Bouzr |
|---|---|---|
| Built for traditional media agencies (media buying) | Yes, it's their strength | Not the focus |
| BV (media placement bonus) control | Yes | Not available |
| CENP accreditation | Yes | Not applicable |
| Invoicing, payables/receivables | Yes | Not the focus |
| Client profitability | Via financial report | Automatic, matches contract vs. team production |
| Client prospecting (leads) | Not available | Miner: 2,500 leads/month |
| Pricing | On request | Public, fixed price, free to start |
Comparison based on each tool's public positioning. Competitor features and pricing may vary.
Where Publi is better
If your agency buys media on behalf of clients and needs BV control and CENP accreditation, Publi has decades of maturity specifically in that financial/regulatory ground of traditional media agencies.
Why agencies choose Bouzr
No media-buying bureaucracy
If you don't buy media on behalf of clients or need CENP, Bouzr delivers campaigns, production and profitability without that weight.
Automatic profitability
Margin per client matches the monthly contract against the production points the team already logs, with no manual financial entry.
Prospecting built in
Publi organizes media finance. Bouzr also helps you land the next client, with the Miner.
Public pricing, no friction
Free to start, Pro at a fixed price published on the site.